Neo-liberalism creates its own human subjectivity. So everyone – whether writers, cotton farmers or mere tweeters – is supposed to turn into an entrepreneur now, set up their own stall in the marketplace, compete and clash with other entrepreneurs – the day is not far when everyone will be expected to float individual IPOs! The overall result is a culture of aggressive selfishness, envy, rancour and animosity, which eventually exhausts and corrodes its participants from within. I find it extraordinary and deeply depressing that the idea of caring about the weak is scorned as ‘socialist’ by many rich and powerful Indians today – derided as the pitiable obsession of deluded jholawallahs. The caste system was bad enough in encouraging callousness; we have also bought into this bogus neoliberal ideology of meritocracy, which exempts many people from thinking about the disadvantaged and underprivileged.